The Last Laugh goes from strength to strength and the Merry Hell is born
We restarted in mid-January, with a new second club at the Springvale in Crookesmoor. This time we decided to give it a different name to avoid confusion, and came up with the Merry Hell. The logo used the Last Laugh grim reaper doing a working men's club style stand-up act. We ran the Merry Hell on Thursday nights, and got the same two acts to do both shows. One would start the show at the Last Laugh, then get driven up the hill to the Merry Hell to close the show there; the other would do it the other way around. Because they were only having to come up for one night, the acts didn't mind being paid considerably less than twice what they would have got for just one show. Not that we were making excessive profits ourselves - ticket prices were still low at £3.50 or £2.50 for concessions. Roger became the regular compère at the Merry Hell, and as a result I went back to compèring the Last Laugh every week.
Having flopped at the Royal, we decided to really crank up the publicity for our new second club. We started door-to-door leafleting, using a Sheffield A-Z to highlight the streets to be leafleted. Instantly, our audiences increased - so there's a tip for budding comedy club promoters. In March, we introduced the reservation hotline, which was just a cheap answerphone attached to my home phone line. We quickly found that the shows were selling out in advance through reservations.
We also started to be able to get acts from big agencies, particularly Avalon, as long as we booked them direct rather than via their agents. The catch was that we weren't allowed to advertise them. The first was Alan Parker Urban Warrior, but sadly I didn't take a note of who the second one was, so I'm afraid that information is lost to posterity.
One interesting aspect of the two-clubs-in-one-night format was when an act would do really well at one club and really badly at the other. The wonderful Tim Vine, for example, all but died opening the show at the Merry Hell on 24 March, but absolutely stormed the closing spot at the Last Laugh. I should point out though that the next time he came, he stormed both clubs.
Thursday 13 January: Ian Stone & Dreenagh Darrell
Thursday 20 January: Lindsay Moran & Dolly Dupree
Thursday 27 January: Alistair McGowan & Ronnie Ancona
Thursday 3 February: Kevin Eldon & Ian Keable
Thursday 10 February: Ian Cognito & Ian Ross
Thursday 17 February: The Big Fun Club & Milton Jones
Thursday 24 February: Dave Thompson & Matt Welcome
Thursday 3 March: Logan Murray & Marian Pashley
Thursday 10 March: Phil Davey & Alan Parker Urban Warrior
Thursday 17 March: Neville Raven & Nick Wilty
Thursday 24 March: Paul Thorne & Tim Vine
Thursday 31 March: Miles Crawford & Terry Alderton
Thursday 7 April: Vladimir McTavish & Mike Milligan
Thursday 14 April: Martin Coyote & Dave Cohen
Thursday 21 April: Dominic Holland & Mark Maier
Thursday 28 April: Simon Lipson & Ardal O'Hanlon
Thursday 5 May: Earl Okin & Smiley
Thursday 12 May: Steve Bowditch & Stephen Frost (guest compère: John Harrison)
Thursday 19 May: Bob Dillinger & Sue Beard
Thursday 26 May: Paul B Edwards & Gina Ryan
Thursday 2 June: Marc Blake & Special Guest
Thursday 9 June: The Amazing Mr Smith & Brute Farce
Thursday 16 June: Steve Best & Dylan Moran
Thursday 23 June: Helen Austin & Keith Dover
Thursday 30 June: Lee Hurst & Paul Tonkinson
Thursday 7 July: Steve Gribbin & Paul Rogan